Attract new audiences, position your brand & open up the doors of opportunity
In a world saturated with products, services and industry ‘experts’ in just about every discipline you can think of, reputation and goodwill can go a long way. Your reputation is often the one thing that can help you to stand out amongst your competitors. But reputation doesn’t just ‘happen’ – it needs to be built. And that’s where public relations comes in.
The Chartered Institute of Public Relations, defines PR as the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its key audiences.
We work with local, regional and national journalists, along with digital influencers such as bloggers and social media personalities, to help you reach new audiences, increase traffic to your website and position your brand.
Planned and Sustained
At Marley Bird Communications, we believe that ‘planned and sustained’ is the key aspect of this definition.
PR stunts, one-off gimmicks, ‘spin’, and fake news have no place in modern PR.
Instead, public relations done right is:
- fully integrated within your marketing activity
- complements your lead generation & customer acquisition strategies
- helps build brand awareness
- fosters relationships with customers and suppliers
- positions you and your business as leaders in your field
An Integral Part of the Marketing Mix
Public Relations isn’t just about writing press releases. Just like any marketing campaign it starts with defining your goals, identifying your audiences, developing comprehensive strategies, crafting clear and engaging messages and developing relationships with key audiences – including the media.
PR Services Offered
- Content Marketing & Editorial Services
- Media Relations
- Internal communications
- Digital PR & Social Media
- Travel Marketing & PR
- Event Management